what the future
What the Future a campaign using search data and traveler surveys to predict the trends of the next 5 years of travel. We created a full funnell campaign, including a site, OOH and paid + organic social to get the word out.
it’s lit (low intensity travel)
Travelers are getting very mindful, very demure, and more inclined to visit the lesser known spots. Expect travelers to visit more off the grid destinations over big cities, or planning their trips around experiencing both.
ai agents
By 2030 travelers will have full confidence in AI to plan their entire trip. The only finger they’ll be lifting is to order another poolside margarita.
What the Future reached audiences and press through out North America and Europe
city jumping
The only thing better than one trip is two (or three or four).
You know what’s getting old (and expensive)? Putting your travel eggs in one basket. That’s why tomorrow’s globetrotters won’t commit to a single destination - they’ll be planning stop after stop after stop. Because it’s cheaper and a chance for themed adventures (Route 66 road trip, anyone?).
virtual voyages
Techie tourists, this one’s for you. Holographic concierges, 4D room tours and fully simulated trips inside a cloned Earth are just some of the reality-bending experiences up next in 2030. And you won’t have to cop any new gadgets or gizmos to cross dimensions.
I led the art direction and design of the WTF microsite — concepting the visual language, creating the layout, and directing the original character animations from scratch. The goal was to make a data-heavy trend report feel alive and worth exploring: something that matched KAYAK's offbeat voice without losing the credibility of the research behind it.
| Art Direction & Design | Kaitlyn Richards |
| Design & Concepting | Sydney Powell |
| Copy | Emilia Dabrowska |