WTF
Global campaign giving insights on what the f%ck future* is next in travel.
goal: gain traveler preference and press coverage by standing out from other travel brands launching similar travel insights around the same time
results: media coverage, increased searches & bookings, social engagement, brand awareness
role: art direction, design & strategy
LOW INTENSITY TRAVEL.
Very mindful, very demure.)
“Gen Z is more willing to go off the beaten path. They’re happy to visit tertiary cities and are driven by experience above all.”
- Steve Hafner, KAYAK CEO
AI
AGENTS
CITY JUMPING
