Everyone has opinions on what’s acceptable in air travel. They tend not to align. Fueled by a wave of viral social media bringing light to some of the wild behaviors flyers display, KAYAK tapped into a cultural conversation by surveying 1000+ travelers and getting their opinion on what’s acceptable and what’s a hard no.

The work featured below is a personal iteration of the Airplane Mode campaign I’d worked on for KAYAK in 2024. The concept is KAYAK’s, the creative and copy is my own. Yes, the people are is AI.